Our services
Think of us as your outsourced online team.
We do the thinking. Then improve your e-business.
We use a mix of our own people, contractors and agencies.
Cubes
And we deliver it in 4-6 week fixed-price mini-projects, that we call "Cubes".
Each Cube improves one part of your e-business. PPC, SEO, copy writing, whatever you need.
You know what it will cost, how long it will take and what we will deliver. Cool, simple and transparent.
Contact us for information on scope and prices
Strategy Cubes
MI
We take the data from the website, from Omniture, Webtrends, Google tags, whatever you have.
We'll also take the reports from your sales processing systems.
And we'll crunch the numbers, challenge back, and ask more questions.
The result is a report (or a series of reports, or a dashboard).
And...
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Planning
From the MI and the reports, we'll produce a marketing plan for your online and offline media, and for all other web marketing activity.
We'll also produce a development plan for any improvements on your website.
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Web marketing Cubes
Search engine management
Natural Search
"Getting higher up Google" is at best a black art.
Who hasn't received a call from a snake-oil salesman promising top place for your site, "guaranteed or your money back"?
We work with trusted SEO partners who cut through the usual smoke-and-mirrors to legitimately improve the rank...
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Affiliates and aggregators
Shopping comparison sites
Moneysupermarket.com, Kelkoo, Reevoo...
They'll certainly find the cheapest price. But how do you win the customer without it costing you the earth?
And how do you produce a seamless customer experience from aggregator to your buy page?
By constant care and attention.
And...
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Display and print
Online banner advertising
A great banner on a good website will only get mediocre results.
It has to be great and great.
We work with a number of creative agencies who with our guidance can produce highly effective banners.
Offline print advertising
In some markets there is still a...
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Email and eCRM
Email marketing is having a renaissance.
A recent survey by 1to1media.com showed that 61% of marketeers expected spend on email marketing to increase in 2009.
Which shows that it must be working.
But only when it's timely and relevant. And when you've got...
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Web content Cubes
Design
Information Architecture
With careful thought we create a set of page schemas called the Information Architecture. This shows the journey through your website for different buying scenarios.
The IA is the blueprint for website development.
Wireframes
Simple black and white representations of each...
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Customer experience
The customer is at the heart of everything we do.
We partner with user experience experts to ask your customers about your site.
Their feedback not only becomes the foundation for the improvements, but we also take each stage of the design process back to them to check the improvements are hitting...
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Copywriting
We haven't found a copywriting agency who could write great web copy. Or a creative agency who managed to keep great web copywriters.
As a result we formed our own web copywriting practice.
We've got a database full of copywriters with:
skills for different kinds of copy
experience...
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Testing
No one wants to think about it, let alone do it. But it doesn't go live unless it's fully tested.
We'll take this pain away from you. We'll even test it with your customers and make sure no stone is left unturned.
Once it's live, we can all relax, right? Wrong.
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Maintenance Cubes
Content maintenance
As soon as it's gone live it's out of date. Or at least the clock is ticking.
Your business changes but who is making sure the website changes too?
We can "own" sections of content for you,
copy on static pages
PDFs
images
links to external sites
and make sure it's all present and...
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Site management
Everything is fine as long as the site stays up.
We work with several website monitoring companies to ensure we know as soon as your site has a problem. We have built tools like this widget to bring key performance info to your desktop.
As 99% of all site problems come from change, we will...
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Content distribution
If you have great content, why not distribute it?
If you have some great functionality why not send chunks of it to where your customers are browsing?
Foreign exchanges put currency widgets onto iGoogle
Software companies use RSS to get support news to their users
Why not...
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