Design

Information Architecture

With careful thought we create a set of page schemas called the Information Architecture. This shows the journey through your website for different buying scenarios.

The IA is the blueprint for website development.

Wireframes

Simple black and white representations of each page quickly show if the new journey will work or not. You don't need to pay a designer for this work. We use Visio, but could just as easily use a flipchart and some Post-It notes.

Mock ups

Once the wireframes are complete we produce mock-ups of the journey - a fair colour representation of what the pages will look like.

Page building

Finally, when everyone is happy with the mock-ups, we will manage your choice of web design agency to build the pages.