Mezzo news
New London office
2008-09-01 11:32
We've just opened our new London office. It's at 456 Strand, London WC2 0DZ. Our telephone number remains the same - 020 8123 3700.
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New website has been launched
2008-01-20 16:13
Our new website was launched today.
Mezzo Marketing has moved on a lot since the original website was built. Although we will still be focused on running digital marketing projects for our customers, we've seen demand take off for our copy writing services and for improving online customer...
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Web marketing blog
Ikea, Easter Monday
2008-03-28 21:11
Think of a shop where you are LEAST likely to part with your hard-earned cash. Located in a place you can only get to by car. Then find the car park is full. The store is laid out in such a way that you have to zig-zag through the entire floor to find what you want. Admitting that the layout is...
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Google and the Tour de France
2008-03-08 10:02
So much has been said about Google, that it hardly needs me to add my tuppence-ha’penny worth. But ask any expert in SEO and he/she will tell you that the optimum position in the sponsored link section is about 3rd. Why? Because the click through rates rapidly tail off below the top three.
If...
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Internet = cheap?
2008-02-10 22:40
I said in a previous blog that I chose O2 as my new broadband provider primarily for reasons of price, but became an advocate based on experience. I think this is a fairly typical behaviour pattern for many internet customers. We shop online because:
It's convenient
We can find suppliers ...
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In praise of O2...
2008-02-03 20:09
I recently changed my home broadband to O2. The online customer experience was practically sublime. I was expecting to pay the price for switching from trusty old friend BT, to a cheap-and-cheerful Jonny-come-lately, but far from it.
The process was smooth and well-thought-out, and the...
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Design and copy - joined at the hip?
2008-02-02 10:40
After seeing some particularly poor copy writing at one of my clients, I asked the head of digital marketing politely if I could pitch for his copywriting business. "No", came the reply, "Design and copy should be done together by our creative agency."
Of course he was right, and yet he was...
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Customer loyalty? No such thing
2008-01-27 17:45
I saw this article by Don Frischmann in Advertising Age telling "marketers to do more to lock in customer loyalty", and it struck me that "loyal" customers are actually "LAZY" (or possibly just lacking a little motivation). Locking in loyalty is like putting handcuffs on a koala.
Let me...
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Web improvement blog
Huddle
2008-02-15 22:39
Huddle is a UK-based collaboration tool that has been around for a while but has recently upgraded its free package to include 3 huddles (or workspaces), unlimited users and 1GB of space to store your files.
Huddle does not have the richest functionality of the collaboration services - see...
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CentralDesktop
2008-02-12 09:54
We're users of Centraldesktop - in our opinion it's one of the richest collaboration environments around. They've just announced an increase in storage capacity for the paid-for plans:
Plan
Old Limit
...
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Meetings, easier.
2008-01-27 20:13
If you experience the joy of trying to schedule meetings across a number of people on a regular basis, you may like a new service that has launched called ScheduleOnce. It doesn't even require registration to get started.
It's not the only service in this space - we use Timebridge which integrates...
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Latest collaboration tools
2008-01-24 13:42
If you're a small team wanting to share documents, tasks, calendars and to communicate better - or a large organisation doing the same and trying to capture knowledge across multiple teams, there's a range of web enabled collaboration tools that you should look at.
We're currently using...
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